Bringing innovative minds together, TED and the University of Southern California have partnered with skateboard legend Rodney Mullen to showcase the inspirations, ideas, and successes of one of the sport’s founding fathers. In the 17:46 minutes of runtime, Mullen dissects his evolution from “old school” freestyle champion to one of street’s most influential skaters and entrepreneurs, reinventing himself to take advantage of the new opportunities presented by his urban environment. Check out Mullen’s TEDTalk ‘How Context Shapes Content’ video above.
A one-stop-online-shop for inexpensive fixies, Solé Bicycles was started by two best college friends from USC, Jonathan Shriftman and Jake Medwell, who became infatuated by fixies. “We couldn’t figure out why these simple, elegant bikes were typically so expensive – so we spanned the globe in hopes of creating and selling a supremely designed, well built, simple, affordable bike.“ Solé has been featured on the likes of Forbes, Entrepreneur Magazine and named Inc. Magazine’s America’s Coolest College Start-Up in 2011. The bikes retail for $349 and are available in 14 different stylish color ways over at www.solebicycles.com.
Fixed Gear, Single Speed, Solé Bicycles, USC