Marking the second installment of a three part video project, Nike Snowboarding releases “Chapter 2″ under the creative direction of OG snowboard filmmaker Brad Kremer. Shot entirely in and around Austria’s Silvretta Montafon terrain resort, the video features slow motion Phantom camera footage, stunning B-roll shots and explosive park riding from Sage Kotsenburg, Louie Vito, Gjermund Braaten, Jamie Nicholls, Danny Kass, Ethan Morgan, Jan Scherrer, Peetu Piiroinen and Austin Smith. Reflective of the progressive nature of both snowboarding and the Nike brand, “Chapter 2″ captures a polished take on the raw talent that continues to push the sport forward.
The latest addition to it’s comprehensive boot fleet, Nike Snowboarding introduces the new flex-customizable Nike Zoom Ites, with help from team rider Gigi Rüf. Created alongside Gigi’s own detailed insights, Zoom Ites takes into account the need for a softer or stiffer boot, to suit daily changing snow conditions and desired riding styles, with the addition of an articulate Flex system in the liner itself. Developed to cover the full spectrum within the the snowboard boot market, Zoom Ites delivers three unique levels of flex, with quick rider-removable inserts – for Soft (no insert), Medium (added infrared insert), and Stiff (added ultramarine insert) requirements. Modeled after the brand’s legendary hoops shoes, the retro designed boots also feature an ultra-strong Flywire cuff to hold the rider’s heel in place, as well as a Nike Free inspired grooved outsole for enhanced boardfeel and rider control. See images of the boot breakdown and check out the newly released Nike Zoom Ites commercial starring Gigi Rüf and Scotty Lago below. Available here and select snow retailers worldwide.Nike Snowboarding