A one-stop-online-shop for inexpensive fixies, Solé Bicycles was started by two best college friends from USC, Jonathan Shriftman and Jake Medwell, who became infatuated by fixies. “We couldn’t figure out why these simple, elegant bikes were typically so expensive – so we spanned the globe in hopes of creating and selling a supremely designed, well built, simple, affordable bike.“ Solé has been featured on the likes of Forbes, Entrepreneur Magazine and named Inc. Magazine’s America’s Coolest College Start-Up in 2011. The bikes retail for $349 and are available in 14 different stylish color ways over at www.solebicycles.com.