Set to officially debut in three months time in Sochi, Russia, Burton unveils the 2014 U.S. Olympic Snowboard team uniforms. Tapped for their third consecutive winter games, Burton partnered with the U.S. Ski and Snowboard Association to once again create a one-of-a-kind uniform designed to represent both the Olympic spirit and America’s longstanding creative heritage. The 2014 competition kit features an inspired American vintage patchwork jacket, showcasing Burton’s never before seen DRYRIDE Vaporshell laminate, as well as off-white corduroy pants, debuting the brand’s weatherproof DRYRIDE Nanonshell laminate. Complimenting the uniforms technical outerwear pieces Burton has additionally designed first-layer bottoms and tops, three unique beanies, gloves/mitts and a mid-weight wool/silk blend pull-over fleece. Below, Danny Davis gives the full kit breakdown at the exclusive 2014 Olympic Snowboard team uniform unveiling from Burton’s Flagship in Soho, NYC.
For the first time in the company’s 35 year history, Jake Burton, Founder and CEO of Burton Snowboards, has built his own signature model snowboard named ‘The Stone Hut,’ handcrafted in super limited edition to the count of just 100 pieces. Designed and produced in Craig’s Proto Facility, Burton’s state of the art R&D lab, the board is a product of months of Jake’s fine tuning to create the perfect ride for a Vermont powder day in the park. A twin shaped freestyle board with powder nose and freestyle tail, each Stone Hut is finished with personally meaningful Jimi Hendrix graphics and hand signed by Jake himself. Additionally, each board comes with a specially packaged support kit, including EST CantBEDs, Sharpie for binding stance markings, EST Tool, credit card sized wax scraper, downloadable Hendrix track, vintage Burton Snowboard stickers and Jake’s office phone number – for any questions, comments or feedback the 100 may have. Offered in 150cm and 155cm, the immediately collectable Stone Hut snowboard ($649.95 USD) drops today, at select Burton retail accounts. For a more in-depth interview with the man and a full list of participating dealers jump here.Burton
Burton hits the slopes with The Muppets this winter as the snowboard manufacturer and Disney partner on a special edition deck series for 2013. As part of Burton’s all-mountain Custom Restricted board line, designed to split time between park and pow, the collaborative Muppets release features five unique board graphics with some the puppet family’s most iconic characters, including Animal (151cm), The Great Gonzo (154cm), Kermit the Frog (156cm), Dr. Teeth (160cm) and the of course Miss Piggy (163cm). ‘The Muppets’ Custom Restricted snowboard collection drops early November for $529.95 USD, available at Burton Flagship stores and select retailers worldwide. For more info and Burton dealer locations jump burton.com.Burton, Disney, The Muppets
Teaming up once again, for an update on the pair’s original release, Burton Snowboards and Red Wing Heritage re-introduce the Rover ‘Restricted’ snowboard boot for Winter 2012/13. Marrying Red Wing’s traditional style and celebrated durability, with Burton’s expertise in performance and comfort, a new variation of this classic boot is born. Drafting off last season’s collaboration, the re-designed Rover features a full grain leather upper, Vibram EcoStep rubber outsole (30% recycled), Red Wing’s signature yellow laces and Burton’s latest advancements in action support technology. Offered exclusively in a hazelnut/cream color way, the boot retails for $349.95 USD. Available this winter at Burton’s Flagship stores, burton.com and select retailers worldwide.Burton, Red Wing
On deck for the snow heavyweight’s yearly film release, Burton announces the latest in big-budget snowboard cinematography with it’s concisely titled 13. Aiming to dwarf the brand’s major 2011 video drop, Standing Sideways, 13 touts the use of even more groundbreaking film technique, state-of-the-art camera equipment, compelling action and exotic international locations, including backcountry and park footage from Alaska, California, British Columbia, and Europe. Featuring Burton’s Danny Davis, Mikkel Bang, John Jackson, Mark Sollors, Mikey Rencz, Jussi Oksanen, Terje Haakonsen, Jeremy Jones, Zak Hale, Ethan Deiss, Seppe Smits, Werni Stock, Roope Tonteri and more. Check out the 2:31 trailer of 13 above. Premiering September 13-21 at select theaters throughout North America. Available on DVD, Blu-Ray and iTunes September 17. More info at burton.com/13movie.Burton
In recent seasons, the “rimless goggle” has been the go to for exacting riders, looking to switch lens tints mid-day, as lighting conditions change. It was a step-up from the E=MC²-esq designs of yore, but nowhere near velcro-shoes-easy. Enter Burton’s optic arm, Anon, with it’s new 2013 ‘M1′ Goggle. Using Anon’s ‘Magna-Tech’ system, the M1′s lens is locked into place with 6 magnetic connection points, making switching lenses as simple as pull and pop. Video above, featuring Jake Welch, shows the M1 in action. Goggles available Fall 2012.Anon, Burton
Burton Snowboards is proud to offer riders a first taste of its new film, Standing Sideways, releasing this September to local snowboard shops and on iTunes®. Standing Sideways is Burton’s new movie, featuring team riders Terje Haakonsen, Nicolas Müller, Jussi Oksanen, Jeremy Jones, Danny Davis, Mikey Rencz, Frederik Kalbermatten, Keegan Valaika, Mikkel Bang, Kazu Kokubo, Mark Sollors, Zak Hale, Mark McMorris, Ethan Deiss, Alex Andrews and Stephan Maurer. Stay tuned for another sneak preview coming soon.Burton, standing sideways