Introduced in stride with the Venice Beach neighborhood’s popular ‘First Fridays,’ Solé Bicycles opened its doors to 500 select tastemakers at the grand opening event for the brand’s new So Cal showroom. The indoor/outdoor party greeted guests on arrival with hand painted bicycles (per Chad Muska and Mar) and a busy hosted bar. Inside, the showroom welcomed a pro line-up of DJ talent including Hot Mouth (Jon Peganto formerly the LARiots), Jam3s K3n3ddy and Bag Raiders, playing to the wall-to-wall crowd. Check out the above video of the night’s scenery.
go sole!