Twelve years since the company’s action lifestyle inception, Electric refreshes it’s public appearance with a newly designed identity, debuting in 2013. Developed by the same hand as that of the brand’s original “VOLT” logo, industry veteran Eric Crane has re-imagined the iconic mark to reflect Electric’s matured product lines, global influences and strategic business goals. Celebrating the company’s Southern California roots, the identity re-launch will be introduced throughout the coming year as the brand aims to position itself as a world-class accessories label, expanding distribution to Europe, the Mediterranean and the Arab Emirates for the first time in the company’s history.
Inspired by the brand’s successful multimedia and creativity software innovations, Adobe opens the doors to it’s brand new 280,000-square-foot campus in Salt Lake City, Utah. Designed to further incubate a collaborative corporate culture, the one-of-a-kind workplace features vast expanses and open design, as well as integrated amenities, including an NBA-sized indoor basketball court, gym and rock climbing wall, game room nicknamed “The Dungeon,” and employee café featuring an organic menu. Additional interactive installations and murals by street artist El Mac and tattoo artist Mike Giant have been seamlessly commissioned throughout the entire environment. Check out the video above for a comprehensive look at into Adobe System’s amazingly massive HQ.office space
Audio hardware manufacturer Skullcandy makes itself at home in new European digs with the opening of a Zurich based headquarters. Located in the beating heart of the city’s Escher Wyss area, Skullcandy’s 1400ft² space postures to deliver mixed use functionality for regional business development, as well as signature influencer events. True to the label’s innovative identity, a limited palette of colors and materials make up the overall aesthetics and division of space, including corrugated steel, honeycombed polycarbonate and layered spruce boards, allowing for ongoing creative expression from the brand itself. The full European HQ houses a showroom, conference room, kitchen, event booth, recreation area, private offices and community workspaces. Above, slideshow of images from the space – below, video tour with team rider Danny Kass.Skullcandy, Spaces
London’s iconic skate spot, BaySixty6, re-opens in collaboration with Nike Skateboarding, introducing the UK’s most state-of-the-art facility to date. Helmed by Nike SB, with the help of Skatepark Amsterdam’s expert design team, the sub-Westway skatepark underwent a two-month overhaul to include a 6-ft hipped wooden bowl, quarters, flat banks, rails, hubbas, driveways, wall rides and revolutionary hydraulic ledge, never before seen. Fresh concrete throughout, updated lighting schemes and a robust sound system finish the redesigned space, while a renovated shop and event area complete the venue’s reimagined functionality. Opened on September 15, the new BaySixty6 hosted a Nike Skateboarding team demo with Justin Brock, Wieger Van Wageningen, Theotis Beasley, Sean Malto, Fernando Bransmark, Korahn Gayle, Neil Smith, Chris Jones, Jak Pietryga, Joey Pressey, Daniel Kinlock and new team rider Kyron Davis. Check out Nike SB’s 1:24 intro video and images of the new BaySixty6 below. More info at facebook.com/BaySixty6.BaySixty6, Nike Skateboarding