Ski Channel and Tennis Channel creator, Steve Bellamy, introduced his latest venture with the announcement of a third niche outlet, the Surf Channel. Intimately highlighting the world of surfing, the network postures to combine a sports channel, travel channel and lifestyle channel into one surf-centric delivery, taking viewers to the most remote and exotic destinations on the planet with top athlete personalities. Original programming, movies and contest coverage are expected to make up the the channel’s core content lineup. Scheduled to launch in September 2012, as an on-demand sports option, the channel aims to reach 20 million households via distribution deals through Comcast, Cox Communications, DirecTV, Dish, Filmon.com and a preferred channel partnership with YouTube. More at thesurfchannel.com.
Expanding it’s product line to the world of mobile applications, Penny Skateboards’ release of the side-scrolling action game ‘PennyTime‘ introduces users to an interactive brand experience. Set in a post-retro game world not far removed from suburbia, players discover that their plastic Penny board has the ability to freeze time, as they ollie, hippy jump and power-slide through 5 distinct levels, in rhythm to the game’s original electronic soundtrack by Australian indie musician Hunz. Available exclusively on iOS at the Apple App Store.Penny Skateboards
Since launching in 2010, the mobile photo sharing program, Instagram, has grown to over 30 million users, uploaded more than 500 million photos and in April of 2012 was acquired by Facebook at a $1 billion price tag. And while the world continues moving towards digital dominance, creatives like Antonio De Rosa of ADR Studios are imagining ways to bring it all back to down to earth. Introducing the the first tangible Instagram experience, ADR’s Socialmatic Camera concept brings the mobile application to life with it’s point and shoot instant photo printing and social media sharing camera. The 16GB WiFi/Bluetooth compatible device toutes a 4:3 touchscreen, a 2-lens design for regular and 3D captures, optical zoom and LED flash. Photos can then be shared through social networks directly on the Socialmatic as well as being printed in real time on Instagram post-it photo paper. For more information check out Socialmatic here.Instagram, Socialmatic
As homegrown as high-end audio equipment may get, little makes the transition more fluidly than the reggae legend branded The House of Marley. With inspired product names including Exodus, Rebel and Zion, House of Marley postures to bring the look and feel of Bob’s style to it’s growing range of audio accessories. Introduced as part of the brand’s ‘Jammin Collection,’ the Bag of Rhythm is the latest release to be rolled out. Constructed from FSC-certified, sustainably sourced Birch wood and heavy duty cotton canvas, the bag features an iPod docking station, AUX input, and twin 1″ tweeters paired with matching 4.5″ high-def woofers. The amplified bag is powered using a universal 100/240 BAC power adaptor, 12V car plug or D batteries for portability. Available online at www.karmaloop.com and www.backcountry.com. For more information and the full collection check out www.thehouseofmarley.com.Bob Marley, House of Marley
Canon has announced its much awaited successor to the popular 5D Mark II, with the aptly named EOS 5D Mark III. Hosting an impressive range of technical specs, the camera features a new full-frame 22.3 Megapixel CMOS sensor and Canon’s DIGIC 5+ Image Processor, shooting up to 6 frames per second for crisp action sequence capture. Combined with the Mark III’s advanced Intellegent Viewfinder, full 1080/30 HD video capabilities and an extended recording time of up to 29 minutes, Canon’s newest release is a complete multimedia tool. Hitting the market at the end of March 2012, the EOS 5D Mark III will retail for $3500. www.usa.canon.comCanon 5D Mark III