Ski Channel and Tennis Channel creator, Steve Bellamy, introduced his latest venture with the announcement of a third niche outlet, the Surf Channel. Intimately highlighting the world of surfing, the network postures to combine a sports channel, travel channel and lifestyle channel into one surf-centric delivery, taking viewers to the most remote and exotic destinations on the planet with top athlete personalities. Original programming, movies and contest coverage are expected to make up the the channel’s core content lineup. Scheduled to launch in September 2012, as an on-demand sports option, the channel aims to reach 20 million households via distribution deals through Comcast, Cox Communications, DirecTV, Dish, Filmon.com and a preferred channel partnership with YouTube. More at thesurfchannel.com.
The Bungalow opens its doors as a ‘Baja-California’ inspired beachfront hangout. Set on the seaside grounds of Santa Monica’s Fairmont Miramar Hotel, Bungalow introduces rustic interiors, open air patios, ocean view decks, and laid back game room, all designed to accomodate a surf minded lifestyle. Sprits, including craft mezcals and house made sangrias, support the touted chef Ray Garcia tailored menu and Jason Bentley curated live music programing. Check out photos below.
Marking the official debut of Nike Skateboarding’s newest Training Facility, Sixth & Mill opened it’s downtown Los Angeles doors on Friday night to welcome athletes, media partners and tastemakers alike. Timed to coincide with the launch of his latest pro model shoe, SB team rider Paul Rodriguez took MC responsibilities, introducing the space and unveiling the new P-Rod VI. With special performance by Atlanta rapper Killer Mike and a crowded open bar, the event went strong into the night as Nike and friends once again celebrated a successful activation. Located in LA’s industrial district, the converted S&M warehouse hosts a private skatepark, event space, showrooms, editing rooms, swimming pool, and lounge areas. Photos from the opening party below.Nike
Got the day off from school? Surfrider’s got you covered. Established in 2004 by Surfing Magazine and The Surfrider Foundation, International Surfing Day stands as the waterman’s unofficial (California excluded), environmentally conscious sports-centered holiday. Celebrating the sustainability of the world’s ocean resources through the sport of surfing and the surfing lifestyle, the annual holidays brings a broad focus to the sport and the environment that impacts it, with organized surfing session, paddle-outs and beach cleanups. For live ISD coverage click here and for that promised “out” from school see Surfrider Foundation Chief Executive Jim Moriarty’s permission letter below.Surfing Magazine, Surfrider Foundation
Expanding it’s product line to the world of mobile applications, Penny Skateboards’ release of the side-scrolling action game ‘PennyTime‘ introduces users to an interactive brand experience. Set in a post-retro game world not far removed from suburbia, players discover that their plastic Penny board has the ability to freeze time, as they ollie, hippy jump and power-slide through 5 distinct levels, in rhythm to the game’s original electronic soundtrack by Australian indie musician Hunz. Available exclusively on iOS at the Apple App Store.Penny Skateboards
Since launching in 2010, the mobile photo sharing program, Instagram, has grown to over 30 million users, uploaded more than 500 million photos and in April of 2012 was acquired by Facebook at a $1 billion price tag. And while the world continues moving towards digital dominance, creatives like Antonio De Rosa of ADR Studios are imagining ways to bring it all back to down to earth. Introducing the the first tangible Instagram experience, ADR’s Socialmatic Camera concept brings the mobile application to life with it’s point and shoot instant photo printing and social media sharing camera. The 16GB WiFi/Bluetooth compatible device toutes a 4:3 touchscreen, a 2-lens design for regular and 3D captures, optical zoom and LED flash. Photos can then be shared through social networks directly on the Socialmatic as well as being printed in real time on Instagram post-it photo paper. For more information check out Socialmatic here.Instagram, Socialmatic
Introduced in stride with the Venice Beach neighborhood’s popular ‘First Fridays,’ Solé Bicycles opened its doors to 500 select tastemakers at the grand opening event for the brand’s new So Cal showroom. The indoor/outdoor party greeted guests on arrival with hand painted bicycles (per Chad Muska and Mar) and a busy hosted bar. Inside, the showroom welcomed a pro line-up of DJ talent including Hot Mouth (Jon Peganto formerly the LARiots), Jam3s K3n3ddy and Bag Raiders, playing to the wall-to-wall crowd. Check out the above video of the night’s scenery.Solé Bicycles
As homegrown as high-end audio equipment may get, little makes the transition more fluidly than the reggae legend branded The House of Marley. With inspired product names including Exodus, Rebel and Zion, House of Marley postures to bring the look and feel of Bob’s style to it’s growing range of audio accessories. Introduced as part of the brand’s ‘Jammin Collection,’ the Bag of Rhythm is the latest release to be rolled out. Constructed from FSC-certified, sustainably sourced Birch wood and heavy duty cotton canvas, the bag features an iPod docking station, AUX input, and twin 1″ tweeters paired with matching 4.5″ high-def woofers. The amplified bag is powered using a universal 100/240 BAC power adaptor, 12V car plug or D batteries for portability. Available online at www.karmaloop.com and www.backcountry.com. For more information and the full collection check out www.thehouseofmarley.com.Bob Marley, House of Marley
Short and street. Over the past weekend, Neff Headwear and The Seventh Letter teamed up to present Sesame Street at LA’s Known Gallery, a 2-day-only art exhibit to benefit City of Hope’s Department of Pediatrics. Featuring 50 of the collective’s noteworthy street artists, the sold-out show included a broad mix of creative mediums from graffiti and tattoo art, to photography and abstract painting. Representing the creative evolution of a “Sesame Street” generation, the show was a one-of-a-kind take on the the iconic children’s TV show. Below, check out some photos from Friday’s private opening and click here for the pre-show post with artist and Scoutwell fam, MADSTEEZ.Known Gallery, Sesame Street
Arguably a step up from ‘Take your Kid to Work Day,’ Skullcandy’s ‘Take a Supermodel to Work Day’ postures to inspire even less productivity with 100x the distraction. Check out the the days events, in the above 2:08 minute video, as NBA superstars Kevin Durant and James Harden take Sports Illustrated swimsuit cover model, Kate Upton, to work at the Oklahoma City Thunder’s training facilities. You’re probably watching this at work anyways.Kate Upton