The latest addition to it’s comprehensive boot fleet, Nike Snowboarding introduces the new flex-customizable Nike Zoom Ites, with help from team rider Gigi Rüf. Created alongside Gigi’s own detailed insights, Zoom Ites takes into account the need for a softer or stiffer boot, to suit daily changing snow conditions and desired riding styles, with the addition of an articulate Flex system in the liner itself. Developed to cover the full spectrum within the the snowboard boot market, Zoom Ites delivers three unique levels of flex, with quick rider-removable inserts – for Soft (no insert), Medium (added infrared insert), and Stiff (added ultramarine insert) requirements. Modeled after the brand’s legendary hoops shoes, the retro designed boots also feature an ultra-strong Flywire cuff to hold the rider’s heel in place, as well as a Nike Free inspired grooved outsole for enhanced boardfeel and rider control. See images of the boot breakdown and check out the newly released Nike Zoom Ites commercial starring Gigi Rüf and Scotty Lago below. Available here and select snow retailers worldwide.
On deck for the snow heavyweight’s yearly film release, Burton announces the latest in big-budget snowboard cinematography with it’s concisely titled 13. Aiming to dwarf the brand’s major 2011 video drop, Standing Sideways, 13 touts the use of even more groundbreaking film technique, state-of-the-art camera equipment, compelling action and exotic international locations, including backcountry and park footage from Alaska, California, British Columbia, and Europe. Featuring Burton’s Danny Davis, Mikkel Bang, John Jackson, Mark Sollors, Mikey Rencz, Jussi Oksanen, Terje Haakonsen, Jeremy Jones, Zak Hale, Ethan Deiss, Seppe Smits, Werni Stock, Roope Tonteri and more. Check out the 2:31 trailer of 13 above. Premiering September 13-21 at select theaters throughout North America. Available on DVD, Blu-Ray and iTunes September 17. More info at burton.com/13movie.Burton
Pegged as “Next Level Snowboarding,” the progressive mind of snowboard legend Travis Rice and the mighty production power of Red Bull, join forces to introduce a competition unlike any-to-date. Under bright, bluebird skies, 18 of the world’s most notable up-and-comers alongside the icons of snowboarding push the sport to a new level, as Red Bull Supernatural makes its inaugural debut at Baldface Lodge, in BC, Canada. The 32,000-acre snowboarding paradise, in the Kootenay Mountains, sets the stage for a one-day backcountry boarding competition, designed to show off and test each athlete’s strengths in various disciplines of the sport. Integrating natural terrain, big mountain lines, fresh powder, pillows and adverse obstacles, the custom-made course postures to call upon all necessary skills of the rider and ultimately crown the best all-around snowboarder on the planet. Full event coverage airs on March 31st 1-3pm EST on NBC. For more info, www.redbull.com & www.redbullsignatureseries.com.Red Bull, Travis Rice
In recent seasons, the “rimless goggle” has been the go to for exacting riders, looking to switch lens tints mid-day, as lighting conditions change. It was a step-up from the E=MC²-esq designs of yore, but nowhere near velcro-shoes-easy. Enter Burton’s optic arm, Anon, with it’s new 2013 ‘M1′ Goggle. Using Anon’s ‘Magna-Tech’ system, the M1′s lens is locked into place with 6 magnetic connection points, making switching lenses as simple as pull and pop. Video above, featuring Jake Welch, shows the M1 in action. Goggles available Fall 2012.Anon, Burton
Burton Snowboards is proud to offer riders a first taste of its new film, Standing Sideways, releasing this September to local snowboard shops and on iTunes®. Standing Sideways is Burton’s new movie, featuring team riders Terje Haakonsen, Nicolas Müller, Jussi Oksanen, Jeremy Jones, Danny Davis, Mikey Rencz, Frederik Kalbermatten, Keegan Valaika, Mikkel Bang, Kazu Kokubo, Mark Sollors, Zak Hale, Mark McMorris, Ethan Deiss, Alex Andrews and Stephan Maurer. Stay tuned for another sneak preview coming soon.Burton, standing sideways