Aussie surf lifestyler, Afends, leads Fall 2012 with the release of it’s premium 8-piece button-up selection. Slim fit styling, the line hosts long sleeved, short sleeved and sleeveless designs from the brand’s Pacific vintage inspired fabric prints. Made from 100% cotton, each shirt features a shape-stiffened collar, top stitched seams, double adjustable cuffs (long sleeve only), branded buttons and custom metal badging. Widely available throughout Australia, Afends made it’s North American debut early this year with select retail distribution. Check out the full FA12 wovens collection below. For more info and online store click here.
Paying homage to the lawless landscapes of youth, Insight releases the second installment of the 2012 Garage Artists t-shirt series, tapping the sacred nature of the “garage” itself as a breeding ground for untraditional culture and ill-intended aesthetics. Partnering with 12 of the brand’s favorite related artists from around the globe, #2 includes custom work from Rene Vaile, Izrock Pressings, Tristan Ceddia, Yoshirotten, Gustavo Eandi, Beni Bischof, Ibon Mainar, Anthony Record, William Emmert, Shelby Menzel, Tomoo Gokita and Ken Kagami. Printed on eco poly cotton blanks, the – 53% cotton/47% recycled eco polyester – collection touts “instant good karma from the Earth Goodess.” Images of the full series with artists and video below. Available here.
Recognized for it’s ongoing affiliations with non-profit initiatives, Jedidiah recently announced a partnership with World Bicycle Relief to create two seasons of apparel collections; proceeds from which look to provide 300 bicycles to students, healthcare workers and entrepreneurs in rural African communities. Inspired by wheels, gears and spokes, the collaborative Fall and Winter 2012 lines include jackets, sweaters, button-up shirts and signature screen-print pieces featuring original bicycle-centric designs. Available here and through select US retailers. Check out shots from the bi-seasonal lookbook below.Jedidiah
Surf-lifestyle blog turned apparel brand, The Critical Slide Society, broadens it’s product range and creative headcount to expand 2013 offerings. Born from the collaborative minds of Jim Mitchell and Sam Coombes, in 2009, popularity around the pair’s alternative surf blog quickly gave rise to a limited collection of tees and boardshorts. Three years later, the once two man project postures to release it’s most comprehensive lines to date, featuring premium washed and finished tees, knits, button ups, boardshorts (traditional & volley styles), walkshorts, pants, hats, backpacks, satchels, and weekend bags. Likewise, with the label’s recent addition of head designer and longtime friend, Rama McCabe, supporting 2013 deliveries aim to continue extending beyond. Check out select images from 2013 lookbooks below. Stay tuned for full 2013 collections.The Critical Slide Society
In anticipation of the brand’s latest apparel collection, slated to drop Spring 2013, Globe pulls back the curtain for an early preview, with the release of it’s new GoodStock Chino and Jean range. Delivering casual and semi-casual options, the line sheds light on the quality and styling that can be expected from next year’s full apparel launch. The GoodStock Jean ($50 USD) comes in a slim fit, five-pocket and zip-fly design, constructed from right hand twill weave stretch denim and genuine leather branding. Available in blue black, camel, vineyard, field green, foliage and brick red. Likewise the GoodStock Chino ($55 USD) employs a similar five-pocket design, made from 100% cotton stretch twill, offered in stone, rust and navy colorways. Stocked at American Rag, amrag.com and a handful of select retailers, both chinos and jeans hit store shelves mid-September.
HUF partners with photographer Giovanni Reda to introduce the sixth installment of the brand’s 10th Anniversary Photo Tee Series series. Giving nodding to the label’s decade in business, the limited edition range honors iconic images of skateboarding’s past, framed by some the sport’s most legendary photographers. In it’s latest collaborative release, HUF features Reda’s 2006 Skateboarder Magazine cover shot, capturing Guy Mariano’s full pipe BS Flipping in downtown Los Angeles. Available at online. For more on Reda, check out giovannireda.com.Giovanni Reda, Guy Mariano, HUF
Australian born surf brand Insight pulls back the curtain on it’s Men’s Spring 2012 Collection, with a 1:00 video lookbook. Highlighting key styles for the upcoming season, the video features demin washes, pastels, American Indian inspired geometric patterns, and of course mustaches. Full line to include t-shirts, button-downs, pullover/cardigans, cotton twill pants, walkshorts, boardshorts, beanies, mustache adorned socks and a complete denim line. Available at Insight retailers across the greater northern hemisphere.Insight
Born on the Canadian shores of Victoria, British Columbia, Sitka has grown from a humble garage shaping room into an international action lifestyle brand, to include men’s and women’s clothing lines, accessory lines, skateboards and a full quiver of custom surfboards. Rooted in the natural world surrounding the brand’s core values, Sitka’s latest Spring 13 Close to Home Collection reflects classic Canadian work wear and 70′s inspired surf grunge constructed from premium cottons, tanned leathers and hearty quality wools. Above, check out the 2:25 Spring 13 video lookbook, journeying from cold water surf sessions to deep mountain fly fishing trips in a classic Ford Bronco. Full collection available at retail and online in coming months.lookbook, Sitka