Specific to it’s Northern Hemisphere customers, surf lifestyle brand Insight drops its Holiday 2012 lookbook, pulling inspiration from the Laissez-faire pages of a fictional collegiate annual. In-line with the label’s previous seasonal releases, design includes retro patterns, photographic treatments and fossil florals offered throughout. Dawning a full apparel range, the collection features pants, shorts, denim, sweaters, dress shirts, wovens, t-shirts, hoodies, dusters and the company’s seasonal bomber jacket. The Holiday 2012 Northern Hemisphere Collection is available at geographically related retailers worldwide and online at insight51.com.
Recognized for it’s ongoing affiliations with non-profit initiatives, Jedidiah recently announced a partnership with World Bicycle Relief to create two seasons of apparel collections; proceeds from which look to provide 300 bicycles to students, healthcare workers and entrepreneurs in rural African communities. Inspired by wheels, gears and spokes, the collaborative Fall and Winter 2012 lines include jackets, sweaters, button-up shirts and signature screen-print pieces featuring original bicycle-centric designs. Available here and through select US retailers. Check out shots from the bi-seasonal lookbook below.Jedidiah
Surf-lifestyle blog turned apparel brand, The Critical Slide Society, broadens it’s product range and creative headcount to expand 2013 offerings. Born from the collaborative minds of Jim Mitchell and Sam Coombes, in 2009, popularity around the pair’s alternative surf blog quickly gave rise to a limited collection of tees and boardshorts. Three years later, the once two man project postures to release it’s most comprehensive lines to date, featuring premium washed and finished tees, knits, button ups, boardshorts (traditional & volley styles), walkshorts, pants, hats, backpacks, satchels, and weekend bags. Likewise, with the label’s recent addition of head designer and longtime friend, Rama McCabe, supporting 2013 deliveries aim to continue extending beyond. Check out select images from 2013 lookbooks below. Stay tuned for full 2013 collections.The Critical Slide Society
Australian born surf brand Insight pulls back the curtain on it’s Men’s Spring 2012 Collection, with a 1:00 video lookbook. Highlighting key styles for the upcoming season, the video features demin washes, pastels, American Indian inspired geometric patterns, and of course mustaches. Full line to include t-shirts, button-downs, pullover/cardigans, cotton twill pants, walkshorts, boardshorts, beanies, mustache adorned socks and a complete denim line. Available at Insight retailers across the greater northern hemisphere.Insight
Born on the Canadian shores of Victoria, British Columbia, Sitka has grown from a humble garage shaping room into an international action lifestyle brand, to include men’s and women’s clothing lines, accessory lines, skateboards and a full quiver of custom surfboards. Rooted in the natural world surrounding the brand’s core values, Sitka’s latest Spring 13 Close to Home Collection reflects classic Canadian work wear and 70′s inspired surf grunge constructed from premium cottons, tanned leathers and hearty quality wools. Above, check out the 2:25 Spring 13 video lookbook, journeying from cold water surf sessions to deep mountain fly fishing trips in a classic Ford Bronco. Full collection available at retail and online in coming months.lookbook, Sitka