Founded in whats become a symbol of the iconic sneaker company’s unique story, SINCE 66 taglines a narrative language and brand culture that has become authentically Vans. Honoring the manufacturer’s 46 year history, Vans’ OffTheWall.tv produced the emotionally-charged short film, aptly titled SINCE 66, aimed at capturing the true essence of the brand’s organic skate-centric sub-culture that has grown to inspire tastemakers from every walk of life. Highlighting some of the company’s closets friends and most notable personalities the 6:53 minute video features Steven Van Doren, Ray Barbee, Leila Hurst, Steve Caballero, Keith Morris, Stephen Murray, Tony Alva, Russ Pope, Curren Caples, Classic and Christian Hosoi.
“It was never about waving around the brand like a flag. It was always about the people.” – Steven Va Doren