Surf-lifestyle blog turned apparel brand, The Critical Slide Society, broadens it’s product range and creative headcount to expand 2013 offerings. Born from the collaborative minds of Jim Mitchell and Sam Coombes, in 2009, popularity around the pair’s alternative surf blog quickly gave rise to a limited collection of tees and boardshorts. Three years later, the once two man project postures to release it’s most comprehensive lines to date, featuring premium washed and finished tees, knits, button ups, boardshorts (traditional & volley styles), walkshorts, pants, hats, backpacks, satchels, and weekend bags. Likewise, with the label’s recent addition of head designer and longtime friend, Rama McCabe, supporting 2013 deliveries aim to continue extending beyond. Check out select images from 2013 lookbooks below. Stay tuned for full 2013 collections.