Tapping John McEnroe’s original Nike Challenge Court, skateboard legend and SB team rider, Gino Iannucci, has re-imagined the 1984 tennis classic in his own minimalistic riding style. Drawing inspiration from McEnroe’s unequivocal demeanor and “Rebel With A Cause” lore, Iannucci and Nike SB introduce a retooled version of the silhouette, this go designed specifically for premium street performance. A ramped up version of it’s court-side predecessor, the SB Challenge Court features a nylon mesh upper trimmed in full-grain leather, extended ankle collar and bi-level hobnail cupsole, as well as the brand’s Variable Width Lacing System and lightweight Lunarlon sockliner/midsole. Straying from the shoes original red, white and blue colorway, Iannucci’s skate-adaptated delivery comes in white and tennis green, or black on black. Retailing at $80 USD, the Nike SB Challenge Court drops August 23 at select brick & mortar locations. Below check out images of the shoe and the 1:05 promo video, as the piece journey’s through New York City, where tennis and skateboard legends come face-to-face in matching kicks.
In the final installment of the campaign, Nike Skateboarding team riders Paul Rodriguez, Eric Koston, Sean Malto, Alex Olson, Stefan Janoski and Omar Salazar showcase their skills as they skate the streets and parks of Shenzhen, China. With a camera mounted on the skaters chest, the commercial is shot through the athletes point of view and offers a personal take on what its like to be one of the worlds best skateboarders.
The final edit features Nike athlete Paul Rodriguez and the launch of his sixth signature shoe, the P-Rod VI. Paul has had an amazing run over the last month with a gold in the XGames Street competition, a win at the Street League Series and the debut of his newest collection.
The “Skate Every Damn Day” commercial was shot by Jon Humphries and features music by Diplo.
Marking the official debut of Nike Skateboarding’s newest Training Facility, Sixth & Mill opened it’s downtown Los Angeles doors on Friday night to welcome athletes, media partners and tastemakers alike. Timed to coincide with the launch of his latest pro model shoe, SB team rider Paul Rodriguez took MC responsibilities, introducing the space and unveiling the new P-Rod VI. With special performance by Atlanta rapper Killer Mike and a crowded open bar, the event went strong into the night as Nike and friends once again celebrated a successful activation. Located in LA’s industrial district, the converted S&M warehouse hosts a private skatepark, event space, showrooms, editing rooms, swimming pool, and lounge areas. Photos from the opening party below.Nike
Celebrating two classic American brand-icons, Nike Skateboarding and Levi’s have teamed up for a collaborative collection due out this summer. Designed specifically for skateboarders, the collection highlights an updated version of the popular Levi’s 511 skinny with a Nike spin. Featuring premium sourced denim from the coveted Cone Mills, the slim-fit style features an industrial strength Vectran weave alongside Nike’s Dri-Fit moisture management system and Levi’s Waterless finishing process. Set to release in two distinct iterations, the jeans are available in the Made in the USA 511 Skateboarding Team Edition ($198 USD) and the 511 Skateboarding ($98 USD) version, both offered in a range colors and washes. Supporting releases include the Levi’s x Nike Omar Salazar LR Signature shoe ($85 USD) scheduled to drop on alongside with the Nike x Levi’s 511 on July 4, with an August 1 release for the remaining pieces including a Trucker Skateboarding Jacket ($100 USD), and a Nike Dunk Low Pro ($98 USD).Levi's, Nike Skateboarding
I recently had the opportunity to shoot some water footage with Kolohe Andino for a video that celebrates his qualification to the World Tour. Being able to work with Nike and athletes like Kolohe is always inspiring and being apart of something like this inspires me even more. I want to create my own legacy… And hopefully it inspires you too!Kolohe Andino, Nike