Enlisting the stylish eye of free-surf posterboy Craig “Ando” Anderson, Electric introduces the Txoko sunnies. The classic keyhole design takes a timeless turn with clean rounded lines and simple detailing. Boasting a hand-cut acetate frame, forged metal arms and Melanin infused lenses. Ando’s pro silhouette comes in Matte Black, Crystal and Matte Spotted Tortoise. Available at Electic’s e-shop.
Electric introduces the Carroway watch, pairing simple detailing with timeless design. The wearable’s sleek profile features classic 3-hand movement, a domed mineral-crystal face, stainless steel construction and Italian leather banding. Offered in four natural colorways. More info after the jump.
Tapped for it’s latest brand collab, Repop Mfg owner Jamie Mathis has partnered with Electric on an inspired line of winter eyewear and handcrafted leather goods. Originally postured as an individual goggle collaboration, the relationship has since expanded to offer a small line of premium leather wallets, card holders, key rings, watch straps, iPhone and of course sunglass cases. The collection drops November 2013 with a secondary followup release of new styles scheduled for Spring 2014. The complete Electric x Repop Mfg capsule is available online here.Electric Visual
Introducing a stylized rendition of the iconic browline design, Electric releases a spin on one of it’s classic silhouettes. A wire rim lens topped by sharp details of the Knoxville frame offer an updated take on the popularized ‘Malcolm x’ shades. Italian made, the glasses are delivered in black gloss with Melanin infused lenses and optional lens polarization levels I, II or III. Electric’s Knoxville Union ($140 USD) is available at select stockists and online at electricvisual.com.browline, sunglasses
Announcing it’s latest unisex release, Electric debuts the 60′s inspired, cat-eye framed Rip Rock silhouette. Featuring timeless neo-vintage aesthetics, retro hinge construction and thin arm design, the Italian-made shades drop in a single Black Gloss and Melanin Grey colorway. The Rip Rock ($110 USD) is available through Electric stockists worldwide and online at electricvisual.com.
Twelve years since the company’s action lifestyle inception, Electric refreshes it’s public appearance with a newly designed identity, debuting in 2013. Developed by the same hand as that of the brand’s original “VOLT” logo, industry veteran Eric Crane has re-imagined the iconic mark to reflect Electric’s matured product lines, global influences and strategic business goals. Celebrating the company’s Southern California roots, the identity re-launch will be introduced throughout the coming year as the brand aims to position itself as a world-class accessories label, expanding distribution to Europe, the Mediterranean and the Arab Emirates for the first time in the company’s history.
Bouncing design roles off music creative and brand ambassador, Trouble Andrew, Electric introduces it’s latest eyewear silhouette with the limited edition Trouble Detroit XL. A larger framed variation of the brand’s classic acetate Detroit, the Trouble LTD Detroit XL maintains the same subtly sharp lines in a grown up package. Featuring the artist’s signature switchblade logo, the release hosts four musically inspired colorways, including flat black, red, ‘keys’ – black/white and ‘TRZA’ – black/turquoise. The Trouble LTD Detroit XL ($130 USD) is available at select stockists and online here.sunglasses, Trouble Andrew