In the final installment of the campaign, Nike Skateboarding team riders Paul Rodriguez, Eric Koston, Sean Malto, Alex Olson, Stefan Janoski and Omar Salazar showcase their skills as they skate the streets and parks of Shenzhen, China. With a camera mounted on the skaters chest, the commercial is shot through the athletes point of view and offers a personal take on what its like to be one of the worlds best skateboarders.
The final edit features Nike athlete Paul Rodriguez and the launch of his sixth signature shoe, the P-Rod VI. Paul has had an amazing run over the last month with a gold in the XGames Street competition, a win at the Street League Series and the debut of his newest collection.
The “Skate Every Damn Day” commercial was shot by Jon Humphries and features music by Diplo.