Nike SB ‘Skate Every Damn Day’ Commercial

Posted by well - 07/25/2012 - All, Nike, Skate

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In the final installment of the campaign, Nike Skateboarding team riders Paul Rodriguez, Eric Koston, Sean Malto, Alex Olson, Stefan Janoski and Omar Salazar showcase their skills as they skate the streets and parks of Shenzhen, China. With a camera mounted on the skaters chest, the commercial is shot through the athletes point of view and offers a personal take on what its like to be one of the worlds best skateboarders.

The final edit features Nike athlete Paul Rodriguez and the launch of his sixth signature shoe, the P-Rod VI. Paul has had an amazing run over the last month with a gold in the XGames Street competition, a win at the Street League Series and the debut of his newest collection.

The “Skate Every Damn Day” commercial was shot by Jon Humphries and features music by Diplo.

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Nike SB Sixth & Mill Opening Party

Posted by scout - 07/22/2012 - All, Events, Nike, Skate

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Marking the official debut of Nike Skateboarding’s newest Training Facility, Sixth & Mill opened it’s downtown Los Angeles doors on Friday night to welcome athletes, media partners and tastemakers alike. Timed to coincide with the launch of his latest pro model shoe, SB team rider Paul Rodriguez took MC responsibilities, introducing the space and unveiling the new P-Rod VI. With special performance by Atlanta rapper Killer Mike and a crowded open bar, the event went strong into the night as Nike and friends once again celebrated a successful activation. Located in LA’s industrial district, the converted S&M warehouse hosts a private skatepark, event space, showrooms, editing rooms, swimming pool, and lounge areas. Photos from the opening party below.

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HUF x Tobin Yelland 10th Anniversary Photo Tee

Posted by scout - 07/20/2012 - All, HUF, Skate

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Celebrating 10 years since first opening it’s doors on San Francisco’s Sutter Street in 2002, the HUF brand introduced a limited edition 10th Anniversary Photo Tee Series. Teaming up with various influential photographers from skateboarding past, HUF is scheduled to release a new installment to the series each month through 2012. For it’s most recent drop, the collection features photographer and filmaker Tobin Yelland’s May 1994 Transworld Skateboarding cover shot of Jason Lee airing off a bank. Available at hufworldwide.com, for more on Yelland check out tobinyelland.com.

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The 2 Bears ‘Warm & Easy’ feat. Girl x Chocolate Skateboard Team

Posted by scout - 07/11/2012 - All, Music Videos, Skate

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Tapping into the spontaneous energy of professional skaters on tour, musical duo The 2 Bears joined forces with the Girl x Chocolate skateboard team for the making of the band’s “Warm and Easy” music video. Shot on location in Central America, during the filming of Girl x Chocolate’s upcoming full length skateboard film “Pretty Sweet,” the 2:57 music video captures the team skating, traveling and lip-syncing across Panamanian, Nicaraguan and Costa Rican borders. Check out the collaborative music video x skate teaser above, and hear The 2 Bears full album at www.the2bears.co.uk. For more on Girl x Chocolate’s “Pretty Sweet” film, due out November 16, click here.

Chocolate Skateboards, Girls Skateboards, The 2 Bears

NYC Chef Re-creates Classic Skateboard Art

Posted by scout - 07/05/2012 - Skate

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Skateboarder turned executive chef, the ’21′ Club’s John Greeley re-introduced iconic deck art with his custom 30+ board collection. Locating vintage decks, scanning sections of in-tact art and bringing it all together via Photoshop, Greeley meticulously re-created complete pieces to be hand-screened onto fresh blanks in their original glory. Including the popular Hosoi Rising Sun and complete series from Powell, Zorlac and Dogtown, Greeley’s collection archives the ranks of the most classic skateboards ever made. Check out a few of the decks below and experience Greeley’s second passion at NYC’s famous ’21′ Club.

Nike x Levi’s 511 Skateboarding Collection

Posted by scout - 06/28/2012 - All, Levi's, Nike, Skate

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Celebrating two classic American brand-icons, Nike Skateboarding and Levi’s have teamed up for a collaborative collection due out this summer. Designed specifically for skateboarders, the collection highlights an updated version of the popular Levi’s 511 skinny with a Nike spin. Featuring premium sourced denim from the coveted Cone Mills, the slim-fit style features an industrial strength Vectran weave alongside Nike’s Dri-Fit moisture management system and Levi’s Waterless finishing process. Set to release in two distinct iterations, the jeans are available in the Made in the USA 511 Skateboarding Team Edition ($198 USD) and the 511 Skateboarding ($98 USD) version, both offered in a range colors and washes. Supporting releases include the Levi’s x Nike Omar Salazar LR Signature shoe ($85 USD) scheduled to drop on alongside with the Nike x Levi’s 511 on July 4, with an August 1 release for the remaining pieces including a Trucker Skateboarding Jacket ($100 USD), and a Nike Dunk Low Pro ($98 USD).

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Skate Villa by Philipp Schuster

Posted by scout - 06/21/2012 - All, Skate

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Converting a rundown house into the Salzburg Skate Villa, designer, photographer and Red Bull athlete Philipp Schuster remodeled the once-glamorous Austrian hunting lodge to create an originally styled indoor skatepark. Tucked away between vintage furniture and lodge decor are the tasteful additions of concrete mini ramps, jumps, lips and legdes. Sponsored by Red Bull’s DIY Supply program, the renovation of the lodge restored the house to it original gleam while introducing new life as a skate spot destination. The 1:17 video above captures Schuster’s finished Skate Villa in full glory, as he polishes things up with a smooth line through the house. Below check out more photos and the 1:52 minute ‘Making Of’ video.

Nike Skateboarding: Taiwan Trip | Video

Posted by scout - 06/21/2012 - All, Skate

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Traveling East for the brand’s latest video project, Nike Skateboarding touches down in Taiwan with a heavy hitting international crew. Featuring Justin Brock, Youness Amrani, Wieger Van Wageningen, as well as European team riders Marek Zaprazny and Daiel Lebron, the 4:26 minute video captures untouched skate spots, Nike’s ‘go big or go home’ style riding and some noteworthy Asian flavor. Check out the Taiwan Trip edit above.

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Element ‘No Board Left Behind’ Team Edition

Posted by scout - 06/20/2012 - All, Skate

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Element gives new life to the causalities of it’s Am Team’s skate decks, in super limited edition. Offering a single deck from each rider, the brand’s No Board Left Behind Team Edition takes dilapidated boards from the filming of it’s upcoming ‘Future Nature’ video and cuts them into shape, for a second chance to hit the streets. Offering decks straight out from under the feet of Nick Garcia, Julian Davidson, Evan Smith and Boo Johnson, each mini cruiser comes complete with it’s own unique story and letter of authenticity, as well as custom branded trucks, bearings, urethane wheels made from cornfed bug waste and Element’s signature green bolts. Check out the quick :30 second promo video below featuring Mark Appleyard and Nyjah Huston and click www.elementbrand.com for purchase.

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TED x USC feature Rodney Mullen

Posted by scout - 06/18/2012 - Skate

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Bringing innovative minds together, TED and the University of Southern California have partnered with skateboard legend Rodney Mullen to showcase the inspirations, ideas, and successes of one of the sport’s founding fathers. In the 17:46 minutes of runtime, Mullen dissects his evolution from “old school” freestyle champion to one of street’s most influential skaters and entrepreneurs, reinventing himself to take advantage of the new opportunities presented by his urban environment. Check out Mullen’s TEDTalk ‘How Context Shapes Content’ video above.

Rodney Mullen, TED, USC