In the final installment of the campaign, Nike Skateboarding team riders Paul Rodriguez, Eric Koston, Sean Malto, Alex Olson, Stefan Janoski and Omar Salazar showcase their skills as they skate the streets and parks of Shenzhen, China. With a camera mounted on the skaters chest, the commercial is shot through the athletes point of view and offers a personal take on what its like to be one of the worlds best skateboarders.
The final edit features Nike athlete Paul Rodriguez and the launch of his sixth signature shoe, the P-Rod VI. Paul has had an amazing run over the last month with a gold in the XGames Street competition, a win at the Street League Series and the debut of his newest collection.
The “Skate Every Damn Day” commercial was shot by Jon Humphries and features music by Diplo.
Footwear go-to SUPRA expands it’s 2012 line with a full range of bag and accessory offerings. Introducing 3 premium, sneaker-friendly luggage designs, the brand’s travel collection features the Roller Bag, aviator-inspired Carry-on Bag, and Backpack, each suited to safely transport 3, 2 and 1 pairs of shoes, respectively. Constructed from the weather resistant, black Gunny TUF material SUPRA has become known for, the line maintains an expected level of durable elegance and conscious design. Additional supporting accessory releases include the 15″ Laptop Sleeve, Tablet Sleeve and Wallet, all crafted with equaled attention to detail. Available at SUPRA retailers worldwide and direct at suprafootwear.com.SUPRA
Vans California has recently dropped a pair of sophisticated takes on the Era 59, which together comprise the “Nubuck & Wool” Pack. Optioned in green and black colorways, each colorway of course holds true to the name in featuring nubuck and wool upper construction. Waxed laces accompany each set, while a contrasting midsole has been placed underneath. Check your nearest Vans California dealer for availability.Nubuck & Wool, Vans, Vans California
The back-in-action Bloc Party are returning next month with their new album Four, and today they’ve given us the video for the first single ‘Octopus.’ Directed by Nova Dando, the colorful and flashy clip mostly focuses on members of the band in their practice space. Check it out below.Bloc Party, Music Video, Octopus
Compact, modern, powerful, and expandable, The TPS fills a small package with sleek design, big sound, and a slew of features. Headed to the beach or out for a skate? This tough aluminum body is built to resist sand and debris. Out for the day? The six-hour battery has you covered. Need even more volume? Link two together and experience stereo sound in a big way. The TPS retails for $80 and is available now at nixon.com.Nixon, TPS
LCD Soundsystem’s documentary, Shut Up And Play The Hits, comes to theaters for one day only on July 18th. The doc follows their final appearance at Madison Square Garden and the disbanding of the band. The late Adam Yauch’s production company, Oscilloscope, is releasing the film and you can find out if it’ll be playing your city after following the link below. Otherwise keep hanging tight, it should be on DVD and Netflix shortly.LCD Soundsystem, Oscilloscope, Shut Up And Play The Hits
The custom Triumph Scrambler embodies style and versatility. Tweaked by Tridays, this classic bike not only has a lush look but it’s also been enhanced a bit to boost performance. The new Triumph Tridays Rumbler comes equipped with Roadster handlebars, Magura-Super-Moto braking system, thick Pirelli studded tires for better grip and metallic brown paint job on gas tank.Motorcycle, Tridays, Triumph Rumbler
Expanding it’s product line to the world of mobile applications, Penny Skateboards’ release of the side-scrolling action game ‘PennyTime‘ introduces users to an interactive brand experience. Set in a post-retro game world not far removed from suburbia, players discover that their plastic Penny board has the ability to freeze time, as they ollie, hippy jump and power-slide through 5 distinct levels, in rhythm to the game’s original electronic soundtrack by Australian indie musician Hunz. Available exclusively on iOS at the Apple App Store.Penny Skateboards