Surf-centric retail space and lifestyle brand, Aloha Sunday introduces it’s Summer 2012 Swim Collection. Featuring seven unique designs, the range takes inspiration from former United States President John F. Kennedy’s collegiate days, reflecting the iconic figure’s privileged undertakings and on-going love affair with the sea. Constructed from premium yarn-died fabrics including quick drying cotton nylon, stretch oxford and pattern-embroidered seer sucker, each trunk is optioned in both 16″ and 17″. Individually named after noteworthy moments in JFK’s life, the swim short line runs a uniform zip fly with two button closure, side pocket entry with mesh pocket bags, left front I.D. pocket and french seam construction. Available via brick & mortar at Aloha Sunday in San Diego, CA and direct online at www.alohasunday.com.